Project Description

About

Klinche is a construction payment management platform that aims to eliminate many inefficiencies that occur regularly throughout the supply chain. Through its unique payment process, it phases out the middle man between supply chain payments. Now, whoever is atop any construction project has the funding control and visibility of where payments are flowing.

On this project, I was in charge of the awareness strategy, which included market research, a website rebuild, and a multi front ad campaign. The end effort of this result was a large boost of web traffic and the early on boarding process of 3 banks to use this payments process for all of their construction projects.